Post date: May 09, 2013 10:56:53 AM
Kate Moss is never naked without St. Tropez as new face and body of the brand. The ultimate icon wearing the ultimate tan.
LONDON, ENGLAND, UNITED KINGDOM (BESPOKE BANTER) - St.Tropez, the iconic and leading global self-tan brand today announces the appointment of Kate Moss as the new face and body of the brand.
The world's most famous fashion and beauty icon brings her unique edge and personality to the brand's first-ever global advertising campaign.Kate says of her new signing: 'I'm so excited to be working with St.Tropez. I've been using the products since they started and it's a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!"
Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez, said: 'We're absolutely thrilled that Kate Moss has
chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez's naturally glamorous approach to self-tanning and is a long-time advocate of the brand. As a global beauty brand with a heritage in tanning, St.Tropez is now in 18 countries and women from Rio to L.A are seeking the benefits of safe tanning. Kate's fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence."
Featuring Kate Moss wearing the ultimate tan - the campaign's strapline - the iconic images, inspired by the high glamour associated with pool-side summers, will be seen in global print and online advertising and in-store from the summer.
St.Tropez's social media campaign will kick-start global participation by encouraging women to tweet when they're #OFFTOSTTROPEZ for the ultimate tan. St.Tropez will be enhancing tweeters' ultimate tans by sending them suitably
riviera-chic content and prizes. One follower and a friend will even be sent on holiday #OFFTOSTTROPEZ.
For fashion and beauty fans wanting to get the 'Kate Tan' as seen in the campaign,Nichola Joss, St.Tropez Global Tanning and Skin-Finishing Expert, advises:
"Skin-finishing and tanning has become part of our regular beauty regime and St.Tropez products offer incredible versatility, taking you from beach to party, summer to winter. To achieve Kate's pool-side bronze for the shoot, the St.Tropez Self Tan Bronzing Mousse applied with a St.Tropez Applicator Mitt gives a natural looking, streak-free result with a flawless finish. St.Tropez Powder Bronzer perfects the look with a beautiful contoured effect and enhances the natural shape of Kate's body.'
MARKET CONTACTS INFORMATION:
UK
Emma Krause
PZ Cussons Beauty
14 Upper St. Martin's Lane
Covent Garden
LONDON WC2H 9FB
Tel: +44(0)20 7257 2456
Mobile: +44(0)750 7682623
US
Danielle Levine│VP
BOLD PR
171 Madison Avenue, Suite 1502
New York, NY 10016
Tel: +1 646.214.5727 x110
Cell: +1 617.548.8144
Mia Mendez
Account Manager
MHA Media
5150 Wilshire Blvd. Suite 200
Los Angeles, CA 90036
Tel: +1 323.461.1100
Cell: +1 562.631.8126
Canada
Audrey Hyams Romoff
OverCat Communications
84 Avenue Road
Toronto ON M5R 2H2
Tel: +1 416.966.9970 ext. 222
Cell: +1 647.223.9970
Germany
Lillian Cathrin Lorenz
Rheincom PR
PARKALLEE 72
D-20144 HAMBURG
GERMANY
Tel: +49 40 432136 18
Mobile: +49 170 4794823
Poland
Iwona Buks
PRIMUM Public Relations
8 Widok St., 00-023 Warsaw
Tel: + 48 22 690 67 50
Mobile: +48 506 428 201
Sweden
Carol Chen
Polhem PR
Sveavägen 31, 1 tr
111 34 Stockholm
Tel: + 46 08-20 32 27
Australia
Sarah Humphries
SHA PR
15b Rosebery Avenue, Rosebery 2018
Tel: +61 2 9662 2604
Mobile: +61 0415 044 837
Finland
Suvi-Marja Kunnari
Polhem PR
Pohjoisesplanadi 35Ab, 00100 Helsinki, Finland
Tel +358 9 260 0014
E-mail: [email protected]
Norway:
Hanne Westgaard
Beauty Products Norway AS
T: +47 23191000
Brazil
Fernando Levy
+ 55 11 99261-1305
Ireland
Caroline Kennedy 086 2449805
Rachel McGuinness 086 2675171
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