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Victoria's Secret unveils $2.5 million dollar bra

posted 18 Oct 2012, 10:59 by Mpelembe   [ updated 18 Oct 2012, 11:01 ]

Lingerie maker Victoria's Secret unveils its ultimate holiday gift - a custom made bra valued at 2.5 million dollars (USD) adorned with 5200 precious gems.

 NEW YORK CITY, NEW YORKUNITED STATES (OCTOBER 18, 2012) (REUTERS) -  Lingerie giant Victoria's Secret unveiled its dazzling jewel-encrusted 2012 Fantasy Bra at company's New York flagship store on Thursday (October 18).

The company has come out with an elaborately bejeweled bra every year since 1997.

This year's bra is named the "Floral Fantasy Bra," and is designed by jewelry maker "London Jeweler."

The bra is estimated to be worth $2.5 million dollars (USD) and is embellished with 5200 precious stones including amethysts, sapphires, rubies, white, pink and yellow diamonds set in 18 karat rose and yellow gold. It features two removable diamond flower pins, and has a drop centerpiece with 12.5 carat and 20 carat white diamonds.

The Fantasy Bra has been part of the company's fashion show line up since 2001, and is worn by a model known as a "Victoria's Secret Angel".

This year's chosen angel is Brazilian model Alessandra Ambrosio, who said that she loved the design.

"It's so unique you know it's this piece of art that you get to wear and it has over 5000 precious gems so you just have all these diamonds around and you have this 20 carat diamond right here," Ambrosio told Reuters.

"It feels amazing to wear, and I'll be modeling the bra at the Victoria's Secret fashion show on December 4," she added.

The bra will be featured in the company's winter catalogue, and Ambrosio has previously worn the jeweled bra for a photo shoot.

When asked how it felt on her body, Ambrosio said: "You know what, it's actually comfortable because it's built on the "very sexy push-up bra". And I am very used to "very sexy," I am a big fan of the "very sexy push-up bra" because it really gives a beautiful cleavage and it makes you feel sexy. Underneath it's all the "very sexy". It's Victoria's Secret, but you have that plus 5000 precious gems."

The brand also unveiled their Fantasy Fragrance which comes in a blinged-out bottle worth $500,000 dollars.

The bottle features a 10 carat white diamond and a hand carved tourmaline butterfly.

Ambrosio admitted that it's a lot of money for lingerie and a fragrance and had a tip for admirers.

"If you don't have that much money to spend on a bra and a fragrance there's always the amazing gifts at the store," she said.

Although the company offers the Fantasy bras for sale as the ultimate holiday gift, none have sold so far.

The jewels on the bras get dismantled after the fashion show.