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THE LOOK Kicks-off Weekly Contest With K-DASH By Kardashian

posted 18 Oct 2010, 06:56 by Sam Mbale   [ updated 18 Oct 2010, 06:58 ]

LOS ANGELESOct. 18 /PRNewswire/ -- THE LOOK kicked-off a three-week contest this week with K-DASH by Kardashian. E! Entertainment's leading ladies of reality television, the Kardashians, are known for their impeccable taste and sense of style. Each week THE LOOK will be giving away a $100 K-DASH Gift Certificate.

Sisters Kim and Kourtney, from the reality show "Keeping Up with the Kardashians," are makingHollywood style accessible to all with their signature line K-DASH, exclusively on QVC. Tune into QVC onOctober 22 at 8 PM (ET), for a one-hour premiere as they show you how to flatter your curves in looks from glam and edgy to flirty and feminine. The K-DASH collection is contemporary in feel with pieces like leggings, tunics, boyfriend jackets, belts, handbags, and vests.  The collection ranges in price from $20 to $240.

The weekly giveaway runs from Monday, October 18th through Sunday, November 7th.

In addition to its primary website,, THE LOOK Store,, offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK can also be found on Facebook at, Twitter,, and YouTube,


Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle.

THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store.  As a network, THE LOOK features four original series including: "On the Scene," "Fashion Diva," "DIY: Do It Yourself," and "Beauty School." Viewers can find these series online at and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name brands and celebrity brands.

THE LOOK Founder & CEO, Alan Mruvka, has over 25 years of experience in the entertainment business. His monumental successes in the entertainment industry include producing films, television series and co-founding E! Entertainment Television. Mruvka was the largest non-corporate shareholder of E! until selling his shares in the company and stepping down from the Board of Directors. Now an accomplished entrepreneur, Mruvka has founded several successful companies including Movies USA magazine, a national million copy per month movie magazine that was distributed free in movie theaters, Filmtown, a film finance and distribution company, The Ministry of Film, a film and television production company, and The Alan Mruvka Company, a successful real estate development company concentrating on commercial projects in New YorkLas Vegas and Los Angeles. While at The Ministry of Film and Filmtown, Mruvka created and executive produced numerous television shows including USA Network's "Pacific Blue," basic cable's highest rated one-hour drama at that time, which shot over 100 episodes and ran five seasons; and the weekly boxing series "Thunderbox." He also produced several feature films including the winner of the Chicago International Children's Film Festival and the Sundance Film Festival's critically acclaimed "Digging to China," starring Kevin Bacon and Evan Rachel Wood, and directed by Academy Award winnerTimothy Hutton; Showtime's "The Legend of Gatorface;" and "State and Main," starring Philip Seymour HoffmanAlec BaldwinWilliam H. Macy and Sarah Jessica Parker, and directed by acclaimed playwright David Mamet.