Lifestyle‎ > ‎

Stella McCartney Picks Latest "Designer For Tomorrow"

posted 3 Jul 2013, 15:36 by Mpelembe   [ updated 3 Jul 2013, 15:36 ]

Stella McCartney picks next up and coming designer at Berlin Fashion Week.

 BERLINGERMANY (JULY 03, 2013)(REUTERS) - UK star designer Stella McCartney headed a jury searching for a new "Designer for Tomorrow" at Berlin Fashion Week on Wednesday (July 03). The project aiming to find up and coming designers has been an established event at the Berlin Fashion Week for the past five years. "Designer for Tomorrow" was previously hosted by Marc Jacobs.

The five finalists, all of them women, presented their collections to a full house after having worked on their creations since May, when the met McCartney for the first time. McCartney, who picked the finalists solely based on their collections without knowing gender or background said she was surprised to find out she had picked an all female ensemble. "I had no idea, I looked at about 450 people, designers that had entered the competition and I literally got it down to ten and then I got it down to five and I was astounded that they were all women, it's crazy" said McCartney, adding: "You know what's lovely though they all worked together, they all became, I think, great friends and I really think only five women can do that together."

McCartney helped the five young woman to better their collection and they were glad to take her advice.

"It was super, speaking with Stella. She gave me so much inspiration and so many hints. I made an entirely new collection for the show and it helped me so much integrating her advice," said Annalena Skoerl Maul, a designer from Germany who specialises in men's fashion.

Ioana Ciolacu Miron, who was born in Romania and now lives in London, convinced the jury in the end. "Ioana had a very mature hand and point of view and at the same time she had a great silhouette and she was saying something different in fashion and I think that's important, that's what you want to see from the young designers today," McCartney said of the 30 year old's work.

Miron, whose collection is inspired by opposites, was completely surprised by her win, and described her collection as a paradox: "I was feeling paradoxical, so both shy and exuberant and boyish and girlish so the collection became a paradox of me," she told Reuters.

McCartney, who is best known for her sharp tailoring with a sexy, feminine edge and eye for detail, said she felt it was important to support young and aspiring fashion designers. The winner of the competition receives a sponsorship and start up help for their future ventures.