White Cashmere Collection 2010: Fashion With Compassion, BT (bathroom tissue) Couture Takes to the Runway
TORONTO, ONTARIO--(Marketwire - Sept. 23, 2010) - A unique and breathtaking collection inspired by the courage and strength of women affected by breast cancer took to the runway in Toronto at the Seventh Annual White Cashmere Collection 2010: Fashion with Compassion, at the Art Gallery of Ontario on September 22.
Starring a brilliant cast of 15 top Canadian designers; Canada's Next Top Model, Meaghan Waller; CTV Canada AM anchor, Bev Thomson; and ET Canada's Angie Smith, the first-of-its-kind fashion show featured Cashmere BT Couture creations ranging from swimwear, hats and jewelry to cocktail, bridal and ballgowns. Crafted entirely in 100 per cent pure, soft and luxurious Cashmere Bathroom Tissue, Canada's best-selling brand, the collection celebrates the annual return of limited-edition Pink Cashmere, a fund- and awareness-raiser for the Canadian Breast Cancer Foundation (Foundation), with twenty-five cents from the sale of every package going directly to the Foundation.
Curated by Serge Kerbel, Fashion Director of Canada's LUSH Magazine and former Fashion Editor of Vogue and GQ Russia, the White Cashmere Collection 2010 stars an eclectic line-up of established and emerging designers from across the country including:
A Celebration of Firsts
"Cashmere is an ardent supporter of the Canadian Breast Cancer Foundation and its vision of a future without breast cancer," says Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products, maker of Cashmere. "We are proud to be one of the Foundation's top five national brand partners and to marry this important cause with our support of Canada's fashion community," she says.
"I'm delighted to direct this year's collection," says curator Serge Kerbel. "It's attracted many of Canada's top design talents and 2010 is no exception. In fact, this year's collection is a celebration of firsts: the first-ever swimsuit crafted in BT; our first collection to feature designers from coast to coast, including the Maritimes; and the first time the collection has engaged one model, one face for our BT Couture photography. I'm thrilled to be involved," he says.
Canada's Next Top Model, Meaghan Waller, the official face of the White Cashmere Collection 2010, took to the catwalk at the runway show, modelling the collection's first ever Cashmere BT wedding gown by designer, Ines Di Santo.
"It's an honour to align with this important project. Breast cancer affects women and families across the country and around the world," says Canada's Next Top Model, Meaghan Waller. Designer Ines Di Santo agrees, "Fashion designers rarely get the opportunity to combine our passion for fashion with breast cancer awareness-raising. This is an exciting and rewarding opportunity," she says.
Internationally-recognized fashion photographer and video artist, Christopher Wadsworth, helmed the collection's high-fashion photoshoot with Meaghan Waller. It can be viewed at Cashmere.ca and at The White Cashmere Collection Facebook Fan Page. You can also check out the White Cashmere Collection 2010 Video on YouTube.
The White Cashmere Collection 2010 will also be displayed in the The Bay's Toronto and Montreal flagship store windows throughout October, Breast Cancer Awareness month.
Be Social! VOTE Couture for the Cure
This year Cashmere is augmenting its support of the Canadian Breast Cancer Foundation with a unique and engaging Vote Couture for the Cure initiative. Cashmere is inviting Canadians to view the collection at www.cashmere.ca and vote for their favourite garment. Cashmere will donate $1 for each vote to the Foundation; with a $5,000 donation to be made in the winning designer's name.
"It's a win-win for women, the cause and Cashmere," says Nancy Marcus. "An opportunity for Canadians to demonstrate their passion for fashion with compassion."
Additionally, every voter gets the chance to win a limited-edition cashmere scarf created by White Cashmere Collection 2008 designer, Thien Le, valued at $150.
Kruger Products LP's partnership with the Canadian Breast Cancer Foundation
"The Canadian Breast Cancer Foundation is proud of our longstanding partnership with Kruger Products and honoured to once again be a part of this inspiring event in support of our vision of creating a future without breast cancer," says Sandra Palmaro, CEO, Canadian Breast Cancer Foundation – Ontario Region. "The Foundation is grateful to be aligned with Cashmere, an innovative and respected brand."
About the White Cashmere Collection
The White Cashmere Collection is Canada's annual celebration of Fashion With Compassion. An awareness-raiser for the Canadian Breast Cancer Foundation (Foundation), the Cashmere BT (bathroom tissue) Couture collection, now in its seventh year, stars Canada's leading fashion designers and their vision of a future without breast cancer, all crafted in 100 per cent pure, soft and luxurious Cashmere Bathroom Tissue.
The collection also features limited-edition Pink Cashmere, with twenty-five cents from the sale of every package going directly to the Foundation.
About Cashmere and Kruger Products LP
Cashmere, Canada's best-selling bathroom tissue, is 100 per cent Canadian-made and reflects Kruger Products LP's commitment to providing the finest quality tissue products to Canadian consumers.
Kruger Products LP is Canada's leading tissue manufacturer and serves the Canadian consumer market with such well-known brands as Cashmere, Purex, SpongeTowels, Scotties and White Swan, as well as away-from-home products for industrial and commercial use across Canada. Kruger operates facilities in Quebec, Ontario, Alberta, British Columbia, Newfoundland and Labrador, in the United States and the United Kingdom and has 9,000 employees.
Nancy Marcus, Corporate Vice President, Consumer Marketing at Kruger Products and Serge Kerbel, Curator of the White Cashmere Collection 2010 are available for interviews.