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Brazil's Soccer Heritage Hits The Runway

posted 19 Mar 2013, 16:52 by Mpelembe   [ updated 19 Mar 2013, 16:52 ]

Sao Paulo Fashion Week sashays on as Brazil's top designers present their upcoming summer collections.

SAO PAULO, BRAZIL (MARCH 19, 2013) (REUTERS) -  Brazil's top stylists continued to present on Tuesday (March 19) their latest summer creations on the runways of Latin America's most important fashion event, Sao Paulo Fashion Week.

The 35th edition of the biannual event will feature 25 labels throughout the week at the Bienal pavilion decorated by the famous design duo Fernando andHumberto Campana.

Ronaldo Fraga, one of the most talented and original designers in Brazil's fashion scene, took another artistic collection to the catwalk.

The runway was transformed into a dirt soccer court with bamboo goals reminiscent of Brazil's 1940s and 50s.

Models wearing steel wool wigs trotted down the catwalk in outfits inspired in the country's soccer roots.

Publicist, Telma Guilherme, said she was a big fan of Fraga's work.

"Ronaldo Fraga has a unique trademark -- his work is completely different from what we see out there. This time I was very surprised by his tribute to the age of soccer, the decades of 30, 40 and 50. It was amazing," she said.

Fashion consultant, Betulla Vicentino, said Fraga preserved Brazil's identity better than any other stylist.

"I think the parade was super laid back and, as usual, Ronaldo always works with new concepts, adding a touch of Brazil, which is vital for Brazilian fashion, to maintain Brazilian identity. It is very rare to see designers working well with this 'Brazilianess'. It was beautiful, colourful, relaxed and the movement of the models, how they walked, all this, had a touch of Ronaldo, who knows how to explore each and every detail," she said.

Fraga's show was followed by designer Esther Bauman's Acquastudio, a newcomer to the Sao Paulo event after several participation in Fashion Rio.

Bauman showcased a fully white and navy blue collection which received mixed reviews.

Stripes and patchwork covered many of the asymmetrical dresses that prevailed during the show.

Brazil is Latin America's biggest economy and has one of the world's fastest-growing fashion industries.